8 Inspirational Quotes About Forex CRM

1. “CRM implementation by vendors is a trend that will eventually reach 90 percent!”

- Barton Goldenberg

Barton Goldenberg – CRM Guru and founder of ISM Inc. – said this at the CRM Award Winners Survey in March 2005. He noted that the leading 17 SMB companies were doing more implementation compared to 2004, because of the CRM. The same is true for forex brokers in today’s time.

2. “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency.”

- Bill Gates

Bill Gates doesn’t need introduction! The tech maestro added “The second is that automation applied to an inefficient operation will magnify the inefficiency.” This is probably the most honest commentary on CRM. Fortunately, forex trading industry is on a song, thanks to the superb efficiency.

3. “On an average, a sales representative spends only 47% time on sales and spends 39% time in administrative tasks.”

- Selling Power Magazine

Outlined by the Selling Power Magazine, this is the reality of the forex brokers that still don’t use the CRM. Admin tasks taking up the sales-force’s time is the worst situation any business can be in; and forex CRM software by Pheasantech can be of a great help here in reaching out to more customers and getting more business.

4. “How you gather, manage and use information will determine whether you win or lose.”

- Bill Gates

Here is one more by the founder of Microscope, Bill Gates stresses on the importance of using data and information in an effective way. Especially, when it comes to managing customer relationships, there are multiple communication channels today and engaging them all can be a mammoth task. CRM is the answer.

5. "In the next five, the fastest-growing segments will be web conferencing and team collaboration, enterprise content management, customer relationship management (CRM) and enterprise resource planning (ERP)."

- Gartner

This was Gartner’s prediction in the year 2012 about the future of technology arena. And it has actually come true, CRM especially the forex CRM, has seen tremendous growth in last five years. Forex CRM is the best way for the forex brokers to manage the customers in an effective way and get more business.

6. “We’ve spent the last 30 years focusing on the T in IT, and we’ll spend the next 30 years focusing on the I.”

- Peter Drucker

This are the words of the founder of modern management – Peter Drucker. Peter has pointed out the paradigm shift in the way technology and business come together. Till now we focused on developing the technology but now is the time when data and information is of the utmost importance. That’s how you get more customers.

7. “Sales increases due to advanced CRM technology, have ranged from 10% to more than 30%.”

- Harvard Business Review

The Harvard Business Review notes that on an average, sales and marketing takes up 15% to 35% of the total costs of a corporate. Hence, automating the sales processes are absolutely essential. Implementing forex CRM is the right strategy for any forex broker as it helps in reducing the sales cost and increases sales too.

8. “If you can get an edge based on how customers feel about your company, it’s a much stickier–sustainable–relationship over the long haul.”

- Bob Thompson, CustomerThink Corporation

Forex trading is not a secret, everyone knows everything. So, if you are doing the same thing as your competitor, product and price can’t give a competitive advantage for a long time. The customer relationship becomes the differentiating factor in such scenario. CRM software is a must for any forex broker, to create a sustainable customer relationship.