Distinct Features of Your Forex Website: Key to Engage and Retain Users

For any Forex Website, standing out and shining bright from the ant hill of other websites in this highly competitive Forex Brokerage Market, is a crucial step. Where thousands of Forex Brokerages are available nowadays, keeping the user engaged on your platform and building a long-term business relationship is first and foremost for any broker. Your website should look appealing and have certain distinctive features that uplift user experience, provide important information, and develop a group of people that are of similar interest. So what are such must-have features that can enhance user engagement and retention on your website? Here we are to focus on the same.

1.Best Technical Analysis Tools

As we know technical analysis is the key to success for any Forex Trader, a website that incorporates interactive charts and tools for analysis will win the race. The tools and charts that you use should be advanced and support real-time data. Once such tools are implemented, you can rest assured of user engagement and re-visits on your site.

Such tools would allow users to navigate through the latest market trends and make well-informed decisions. Also with insights based on real-time data, users are engaged for a longer time and attracted to visit again.

Make sure the tools that you implement are equipped with customizable charts and various market condition indicators and drawing tools. The tools and charts have to be mobile-friendly and platform-independent. Moreover, proper guidance and beginner tutorials on how to use these tools effectively would be an added advantage.

2.Support 24/7 through Live Chats

Present-day traders look for instant and spontaneous assistance. The Forex website must offer 24/7 support using Live Chats to answer the queries on the spot. Such immediate response would help develop faith among traders that would inspire them to stay longer and revisit your website.

Once you have Live Chat 24/7, apart from increasing user satisfaction you reduce the chances of missing any potential leads or opportunities.

Just make sure that your live chat is available during most business-making hours. Keep a trained team ready to handle each chat and query with ease. For some common queries, you can incorporate pre-programmed chatbots, and for complex questions allot a human team.

3.Knowledge Base and Vlogs

Many traders are looking for educational content and knowledge to improve their trading efficiency. Incorporating a knowledge base, vlogs, tutorials or live webinars would help traders sharpen their skills. Making your website a precious resource for education and information is the key to success.

You can implement an interactive session in webinars where traders can ask questions and seek the best advice. Such interaction would develop trust and confidence in your site. With such an extensive content and knowledge base you can build a community of learners and traders.

The knowledge base should contain basic information for beginners to certain complex strategies for advanced users. Also, you can invite industry experts and organize webinars regularly. Market your upcoming events through email campaigns and your social media platforms.

4.Market News Feeds and Economic Calendars

Traders seek the latest market news and details of upcoming events in the market. Integrating real-time economic calendar and market news feeds would keep the traders informed and busy on your website.

With timely and accurate information that is relevant for the trader, you can engage and retain the users on your website. If a user gets correct information, there are chances of his revisiting to check the updates.

While integrating such calendars and news feeds, make sure it has proper filters for various events. Apart from the calendar depicting the upcoming events, you need to display a detailed explanation of each event and its impact on the Forex market. Also, source the new feeds from reliable providers.

5.Gamification

Forex Trading is a non-game context, however, applying game-design elements to trading would keep the user more engaged and increase the level of enjoyment and satisfaction while trading.

You can keep certain challenges and assure rewards upon achieving the targets. In short, you have to make trading fun and interesting for the traders so that you retain most of them. Also, make sure the users explore all the available features of your website.

By implementing a reward system for certain trades or referring a new client, you can maximize your chances of retaining the clients. Upon achieving a specific goal, offer stars or badges to encourage the users. Every month identify the top performers and facilitate them.

6.Follow and Copy using Social Trading Features

The traders can follow and copy the trades of some successful traders using the Social Trading Feature. Brokers must incorporate this feature to uplift user engagement by implementing a group and sense of shared learning.

With such extensive features, users who are just beginners in the market can get engaged too and leverage the expertise of experienced traders. You need to create groups of similar-interest traders where expert traders can share their wisdom and insight. Here the traders get a chance to bond with other traders and there are chances of retention improvement.

Using the trading activity history of experienced traders, you can showcase profiles to attract more users. Do not forget to highlight the top performers on the leaderboard. Last but not least the social trading platform you offer should be easy to use.

In such a highly competitive market it is not easy to build a loyal trader base but with the help of the above-mentioned extensive features, a broker gets a chance to create a win-win situation for the trader as well as for himself. The ultimate goal here is to engage and retain the users on the Forex Website.

If you already have a Forex Website, or if you are seeking a new one for your brokerage, contact us to build a platform that eliminates the hurdles of market competition and helps you stand out in this universe of Forex. Log on to www.pheasantech.com or WhatsApp for more details.