Byproducts of Forex CRM Integration: Enhanced Broker Efficiency and Client Satisfaction

The Forex market has been challenging for brokers to survive and beat the competition because of too many players and the risk of losing clients. If the broker can not provide the best services and options to their clients, they would search for other options, and looking at today’s market scenario, there are many options available. All a broker needs to do is streamline the workflow and try to deliver an outstanding user experience. To organize the operations better, certain integrations are the key factors. One of them is CRM (Customer Relationship Management) and Trading Platform. To sustain in the market and serve the global community, one must integrate multiple platforms like MT4, MT5, ARK, Vertex, Sirix, and more. With seamless integration of the platform with CRM, the broker ensures swift syncing of trader’s data, automation in all the processes, and uplifted support to the clients. This would lead to enhanced efficiency and ultimately increase the satisfaction of the client.

Let us find out more about CRM and Platform Integration advantages:

Data gathered at one spot for research and analysis:

Because of the Forex CRM and platform integration, it becomes easy to centralize the trader data and analyze it. This helps in better decision-making. With a lot of data, brokers can identify the trading history of clients, including deposits, withdrawals, and closed trades, KYC verification stages, particular account activity, Communication track of leads and contacts, etc. The traditional approach of manually entering data would be eliminated and the chances of errors would be reduced.

Client onboarding and verification become automated:

If the CRM is strong enough, the broker can leverage the integrations with third-party tools for KYC/AML verifications. This clearly would make a broker’s life easier by automating uploads, storage, and verification of documents, keeping track of suspicious transactions, and adhering to global regulations for KYC. Ultimately, the broker witnesses faster onboarding of clients and execution of trades.

Seamless connection with clients for communication and engagement:

Modern-day Forex CRM offers various modules for sending emails and personalized messages. Also, chatbots would help brokers inform clients about real-time trade notifications, customized emails and marketing material, and spontaneous customer support through live chats. This would build trust in clients, and retention becomes easy.

Leads and contact management become easy for the sales team:

As the CRM can keep a record of sources of various leads such as websites, social media, or paid promotions, broke can easily identify the strategy to attract more leads through a particular platform. Based on the requirements, the broker can assign the leads to a particular sales team member. Also, brokers can design various offers for various groups of clients. This way, brokers can convert maximum leads into real business.

Dynamic reports and statistics from the Forex CRM:

Various dashboards available in the Forex CRM would help brokers have detailed insights into valuable data. With such information, brokers can track the best and worst-performing traders and come up with a strategy to improve performances. Also, deposit and withdrawal data would help brokers understand the trends. With such an analysis, it becomes easier to balance operations, identify loopholes, and customize solutions.

PSP integration would be hassle-free:

Offering options for Payment gateways would be beneficial for the traders as they can deposit or withdraw funds at their convenience. Supporting currencies from all over the world and faster payment processing would help brokers retain clients on their portal. This would increase the level of confidence and satisfaction among the traders.

A Forex CRM integrated with multiple trading platforms is not only an advanced feature, but it would be a basic requirement for any broker. Looking at the fierce market competition, the one who will adopt multiple integrations and automation is going to lead the crowd. Log in to www.pheasantech.com and explore the options we offer for CRM integrations. WhatsApp us for more information.